Moonbeam is a major Web3 infrastructure platform within the Polkadot ecosystem, supporting developers building decentralised applications across chains.
As part of the social media team, I helped translate ecosystem activity, network analytics, and partner initiatives into clear, engaging content that helped the community understand what was happening across the network.
My work focused on data-driven storytelling, ecosystem amplification, and campaign support — positioning Moonbeam's social presence as a credible source of protocol insight rather than a pure announcement channel.
Four areas that shaped the work.
Using research from FiDi and Messari, I analysed ecosystem reports and surfaced the most meaningful data points for the community. Instead of reposting reports, I distilled them into structured threads that made complex data easier to understand.
- Transaction activity trends and network usage patterns
- Developer ecosystem growth metrics
- Gaming adoption on Moonbeam
- Structured threads from Messari and FiDi research
Moonbeam's ecosystem spans gaming, infrastructure, and DeFi. I supported partner visibility by publishing content highlighting integrations, partner launches, builder milestones, and collaboration announcements.
- Ecosystem integrations and partner launches
- Builder milestones and collaboration announcements
- Amplifying projects building on the network
- Reinforcing ecosystem strength and activity
During Q3–Q4 2025, Moonbeam launched GLMillionaiRe — a global Web3 gaming tournament built on Moondrop, a reflex-based game with onchain score tracking through N3MUS infrastructure.
- Published campaign launch content across all platforms
- Shared campaign blog posts and gameplay reminders
- Engaged with community discussions around the tournament
- Maintained campaign visibility throughout the tournament period
Alongside publishing content, I supported ongoing interaction with the Moonbeam community — ensuring the account remained engaged with ecosystem conversations rather than just broadcasting.
- Engaging with discussions around ecosystem updates
- Responding to campaign-related questions
- Participating in conversations about Moonbeam network activity
- Maintaining an active, human presence on the account
Data-driven ecosystem threads published on X.
These threads were produced by analysing protocol analytics and research from FiDi and Messari — distilling complex ecosystem data into accessible, structured content for the Moonbeam community.
