Social media that
builds brands.Not just fills feeds.

Great technical products deserve to be understood. I turn the complexity into narratives that attract attention, build trust, and make people care.

View Portfolio Resume ›
Social Media Strategy◆ Blockchain Infrastructure◆ Technical Storytelling◆ Community Growth◆ Crypto Twitter◆ AI Ecosystems◆ Content Architecture◆ Narrative Positioning◆ Social Media Strategy◆ Blockchain Infrastructure◆ Technical Storytelling◆ Community Growth◆ Crypto Twitter◆ AI Ecosystems◆ Content Architecture◆ Narrative Positioning◆
About
Scarlet Symone
Understands
the tech.
Makes it land.

I'm Scarlet Symone, a social media strategist at the intersection of AI and frontier technology. I was active in Web3 communities before I worked in them, which gives me a grassroots understanding of how the ecosystem operates.

The work reflects that. I helped grow an Ethereum-based project's X account from 13K to 106K followers in 10 months, drove 12M+ impressions through narrative-driven content, and managed social across multiple platforms for a leading Polkadot project.

Studying AI, growth systems, and industries outside of blockchain technology keeps my thinking lateral and my strategy grounded in where things are heading, not just where they've been.

Portfolio
Ethereum-based
DataHaven
Social media strategy and content for a decentralised storage infrastructure project.
View case study →
Polkadot Parachain
Moonbeam
Social media management and ecosystem storytelling for a well-known Polkadot parachain.
View case study →
Confidential Computing
Phala Network
Global senior ambassador and regional lead for Africa, growing Phala's presence across the continent.
View case study →
How I work

A process
that compounds.

Good content strategy is built in sequence. Each phase makes the next one stronger.

01
Start with the product

I spend time with the docs, the team's language, and the community's language before writing anything. Understanding a product deeply is what makes content feel authentic from the start.

02
Listen to the audience

I pay close attention to what the community is asking, discussing, and caring about. Content that connects to real questions and real conversations tends to land with much more energy.

03
Build the framework

Positioning, content pillars, formats, cadence. I like having a clear system in place so good content is produced consistently and intentionally, with every piece serving a purpose.

04
Ship, learn, improve

I publish, study the response thoughtfully, and carry those insights into the next cycle. Each iteration builds on the last. That compounding is where the meaningful growth comes from.

Expertise and background

A unique combination.

Crypto Twitter (X)
Blockchain infrastructure
Technical writing
AI ecosystems
Web3 narrative
Community growth
Social media strategy
Content architecture
DeFi and L1/L2
Ambassador programmes
Campaign management
Narrative positioning
Discord community
Trend monitoring
Engagement analysis

"I came to marketing through computer science, not the other way around. So I am comfortable in the technical weeds of what a product actually does and making that resonate with people. I believe that's my edge."

Scarlet Symone

Get in touch

Let's
build
together.

Email
thr.scarlet@gmail.com
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Twitter / X
@TheScarletThr
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LinkedIn
Scarlet S
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